We are an independent music production and promotion business based in The Blue Mountains, west of Sydney Australia.

We are passionate about promoting independent music and artists.

Do you need guidance on your next release? Are you looking to expand your audience and cut through the clutter with a compelling marketing campaign? Or, are you looking for a partner for recording and producing? Whatever your music needs, get in touch to find out how we can help.

contact@audiofunk.com.au

Based at the foot of the Blue Mountains at
Glenbrook NSW Australia

@audiofunkmusic

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Enter the MusicPro & Audiofunk Emerging Artist Recording Competition!

We’re proud to be supporting emerging artists in the Glen Innes region in partnership with MusicPro and the Glen Innes & Severn Council. The MusicPro & Audiofunk Emerging Artist Recording Competition celebrates the creativity and talent of musicians from the Glen Innes Severn region. It’s part of a broader community initiative exploring the creation of a Glen Innes School of Arts & Music — your participation helps demonstrate community interest.

What You Could Win:

  • A professional recording provided by MusicPro
  • A world class music production with international music producer Paul Avanti Iannuzzelli
  • An online release & promotional campaign provided by Audiofunk.

This promotional campaign includes:

  • Release checklist
  • Release calendar template
  • Press release template
  • Playlist pitching guide
  • Music blog guide
  • PLUS a 30 minute consultation covering guidance on artist brand/image development, an intro to promotion options and release strategy

Who Can Enter:

Open to solo artists and bands who live, work, or study within the Glen Innes Severn LGA. Preference will be given to local residents.

How to Enter:

  1. Complete the Glen Innes Music & Arts Community Survey (if you haven’t already).
  2. Record your original song – up to 4 minutes (iPhone quality acceptable).
  3. Upload your video to your own Google Drive or WeTransfer account.
  4. Submit your entry via the link.

Enter the Competition!

How to best promote your music on Spotify and why it matters

Spotify…..it’s a beast and things were perhaps more simple before digital platforms took over with their streaming services. Alas, there is no doubting the power of Spotify and similar platforms to get your music heard by global audiences that would otherwise not have the chance to find or fall in love with your music. It matters to have an up-to-date presence on Spotify, for your credibility as an artist and also to generate much deserved income that can go towards your next recording project.

However, just distributing your music to platforms like Spotify is not enough, and Spotify is not the only option of course, don’t forget to nurture alternatives like Tidal, YouTube, Soundcloud and Bandcamp. For discovery look to platforms like YouTube and TikTok. Once your music is on Spotify, you have to work hard to ensure that you promote it on your social channels, place ads if your budget allows and submit to both Spotify editorial playlists and other reputable playlist services (be careful with dodgy providers!). There are now reportedly 120,000 songs uploaded to Spotify and other DSPs every day…yes… every, single day! It’s important to make sure that you have a defined look/brand, compelling story and targeted, quality music product to ensure you get heard, let alone noticed by the industry, if you’re looking for positive reviews (more about that in a future post). Get in touch with us (email: contact@audiofunk.com.au) to find out more and to put a promotional plan together for your next release.

A little bit about us

Founded by Rebecca and Ben Knight, Audiofunk is an independent music production and promotion business and member of both ARIA and AIR. Based in the beautiful Blue Mountains, about an hour west of Sydney, we are focused on recording, producing and promoting independent Australian music to local and global audiences.

We have helped numerous established and emerging artists release and promote their music globally, resulting in official AIR and ARIA entries and nominations.

With a degree in Psychology and a Masters in Professional Communication, Rebecca has previously worked in marketing and PR for the corporate sector for companies including Coca-Cola, Optus as well as not-for-profits Reach Out! and Westmead Medical Research Foundation. She founded and directed a top 20 Australian, award winning digital agency, and is also an accomplished singer/songwriter. She completed her Masters thesis on the effectiveness of digital channels on the promotion of independent Australian music.

Ben has a degree in audio engineering and music production and is active in the music industry as an artist, producer and writer with numerous AIR nominations and official entries in the ARIA awards.

“I just wanted to say a massive thanks! I am so happy with the response to ‘Serious’ and have really liked working with you on the promotion for my song and appreciated everything you have done. Looking forward to working with you a lot more in future releases too!” – Charli Rose

“As a new emerging artist it is great to have a mentor to provide clear and easily understood info about the next step for your career. Rebecca has been wonderful and I would highly recommend her services to any artist seeking guidance.” – Zailya 

Emerging Artist Charli Rose with the single ‘Serious’, featured on Triple J Home & Hosed and Triple J Unearthed.